Ad Specifications
July 7th, 2007 by admin
Audio must be user-initiated and never automatic
Audio insertion into flash file may begin no earlier than the second frame.
If audio is used, creative must include an On/Off switch for users.
Animation is limited to first 15 seconds, looping is unlimited within 15 seconds. Please keep animation smooth and fluid, using slow motions and gentle fades. Fast and abrupt motion has been shown to be highly irritating. Avoid experiences that ‘break-through’ the page or abuse the content.
Flash files require that an FSCommand is embedded in the file (ClickTag).
Creative must feature a 1 pixel border (gray [#666] or black [#000] recommended, though any color that clearly distinguishes the ad from the content may be used)
Ad opens into new browser (target=_blank).
Posted in Ad Specifications
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